These are suggested adds for the new Falcon XY .
Sing Along
GREAT-SOUNDING RADIO
SELLS THE
GREAT ROAD CARS:
Radio str-r-r-etches the imagination - and your advertising dollar. Use it to get your selling message to every prospect in your area. You can drive it home while they're driving home...serve it up at breakfast...on the beach...anywhere, any time !
Attached is a big variety of hard-working 30-second commercials. Some are geared for the immediate launch, and there are special
Christmas, holiday and New Year spots. Some feature specific models...others cover the full Falcon range.
A copy of the "Going Thing" disc, featuring great-sounding vocal and instrumental tracks, for use with a number of the suggested commercials, will be sent to every radio station in Australia just prior to launch.
If you wish to use if contact your local radio station representative and he'll help you arrange everything.
SUGGESTED RADIO SCRIPTS
30 - SECONDS LENGTH
Announcer: Want to get behind the wheel of a truly great road car? See (Dealership) and test-drive. brilliant new Falcon, Futura,Fairmont or Falcon GT - they're the year's most important new car happening ! The ride is smooth and quiet..the performance is all-new! Plus more options - including a sliding sun-roof.
New Falcon ! Waiting for you now at (Dealer Name and address). Going Ford is the going thing !
Announcer: Know what it's like to drive a truly great road car? Find out today at (Dealership) ! The new Falcons are here...and they're sleeker, smoother, quieter than ever] Brilliant performance from all-new, bigger sixes...new way-ahead styling...new luxury..more options ! Test-drive new Falcon now at (Dealership) and see how a great road car handles ! (Dealer address).
Going Ford is the Going Thing !
Announcer: It's the most exciting new car announcement of the year ! (Dealership) present new Falcon...Futura.... Fairmont and Falcon GT. Sleek. smooth and quiet..with all-new, bigger sixes, new way-ahead styling, performance and luxury. See (Dealership) now and test-drive new Falcon - a great road car. (Dealer Name and address). Going Ford is
the going thing.'
SUGGESTED BADIO SCRIPTS
30 SECONDS LENGTH
Announcer: At (Dealership) they're very excited about the brilliant new Falcons ! And once you see and drive them...you'll be excited, (Dealership) have Falcon ,Futura, Fairmont and Falcon GT... each one way ahead in style, luxury, performance and handling!
Sleek, smooth, quiet...new Falcon is a great road car. Test drive new Falcon now - at (Dealer name and address). Going Ford is the going thing !
Announcer: Nineteen seventy it coming to an end with the brightest new car news of the year! New Falcon ! See (Dealership) now and handle a great road car. Falcon...with all-new, bigger six cylinder engines... new style...new comfort and luxury...more options. Don't miss the line-up at (Dealership). They've got new Falcon...Futura... Fairmont ...and Falcon GT. (Dealership and address) ...the brightest spot in town for the best new car of the year - new Falcon!
Announcer: New Falcon has all-new six cylinder engines. See (Dealership) now and try them for yourself. They're bigger, smoother .. .quieter than ever. But new engines aren't the only exciting things about new Falcon. There's new style...new comfort and luxury ...more options. See (Dealership) now for new Falcon...a great road car! New Falcon from (Dealership and address)...where Going Ford is the going thing !
Announcer: If you were beginning to think that there's nothing new in new cars...just see (Dealership) for new Falcon.' New Falcon, ..sleek.. smooth..; quiet with bigger, all-new six cylinder engines...new style...new comfort and luxury... new options. There's new Falcon...Futura... Fairmont.. and Falcon GT - all lined up and waiting for you at (Dealership),
See them today at (address) and step into a great road car... new Falcon.'
Announcer: Christmas is a little early this year...with the best new car surprise of all....new Falcon ! (Dealership) have new Falcon.,.Futura.. Fairmont...and Falcon GT! All sleek...smooth...quiet. All great road cars with new performance.... style... comfort, ..luxury... and options. See (Dealership and address) now...give yourself an early Christmas present ... with exciting new Falcon!
Announcer: Nineteen seventy is going out in great style ! New Falcon is here and it's at (Dealership) now. New Falcon...sleek... smooth...quiet... a great road car with new, bigger performance, ..new style...new comfort ..more exciting options. See (Dealership) now...handle Falcon...Futura... Fairmont... or Falcon GT. Each one guarantees instant excitement! See (Dealership and address) now...for new Falcon!
10-SECOND JINGLE INTRO: Ford ..
Bup Bup Bup Bah
Is the way to swing
Bup Bup Bup Bah
Go and have your fling
Bup Bup Bup Bah
It's the going thing!
Announcer: Everybody's going to (DEALERSHIP) to see the year's
most talked about car - brilliant new Falcon! Now with
new style .. luxury .. great performance and handling.
Test drive this great road car now at (DEALERSHIP NAME
& ADDRESS). Sleek.. smooth .. quiet new Falcon!
10-SECOND JINGLE INTRO: Ford ..
Bup Bup Bup Bah ..
Is the going thing
Bup Bup Bup Bah
The go go going thing
Bup Bup Bup Bah
It's the Going Thing ....
Announcer: New Falcon, Futura, Fairmont, Falcon GT .. see them
now at (DEALERSHIP)! The year's most impressive new
cars ... way ahead for style, luxury, performance and
value ! Test drive new Falcon, the great road car, now
at (DEALER NAME & ADDRESS)
SUGGESTED RADIO SCRIPTS
30-SECONDS LENGTH
IO-SECOND JINGLE INTRO: Ford...filled with better ideas
They move...they groove
They prove that Ford
Is the going idea (repeat)
Announcer: The going idea is to see new Falcon today at (Dealership)l
Discover what a great road car it really is. Sleek...smooth...
quiet - with more luxury, more performance and options!
10-SECOND JINGLE INTRO: Ford..
Bup Bup Bup Bah...
Is a whole new thing
Bup Bup Bup Bah
It's what's happening
Bup Bup Bup Bah
It's the going thing.'
Announcer: The going thing is to see (Dealership) today, because they have the
year's most- talked-about car · ….new Falcon! Sleek ..smooth, quiet,
A great road car…. With new way ahead style , luxury, performance ,
options ! Test drive new Falcon now at (Dealer Name and address).
SUGGESTED RADIO SCRIPTS
30-SECONDS LENGTH
FUTURA
Announcer: It's the best news you've had all year ! (Dealership) present the
exciting new Futura...all luxury...and priced for a pleasant
surprise ! Test drive new Futura at (Dealership) today. All-new,
big-six performance... comfort.. .distinctive good looks.
Make the easy step-up, to new Futura ~ now at (Dealer Name and
address). Going Ford i s the going thing.'
FUTURA
Announcer: Your first luxury car is waiting for you now at (DEALERSHIP)
Exciting new Futura...styled up...priced down.' Make the easy
step up to Futura now at (Dealership). Pull-down centre armrests...
carpet...heater /demister...an all-new, bigger performing six.'
New Futura is sleek, smooth, quiet...a great road car.. Test
drive Futura now at (Dealership name and address). Going Ford
is the going thing.'
SUGGESTED RADIO SCRIPTS
30-SECONDS LENGTH
FAIRMONT
Announcer: A ten -minute drive. That's all it takes to win you over to
new Fairmont... from (DEALERSHIP).
See (DEALERSHIP) today .. look over Fairmont's sleek
new lines. Take a lounge seat .. enjoy superb comfort
and appointments .. experience the smooth, quiet ride ..
hallmark of a great road car. Step-up to brilliant new
luxury Fairmont now at (DEALER NAME & ADDRESS).
Going Ford is the Going Thing.
FAIRMONT
Announcer: Want to see something really special ? Drop in at
(DEALERSHIP) today and feast your eyes on the
fabulous new Fairmont. (DEALERSHIP) will be happy
to give you a test drive - so you can feel that smooth,
quiet ride .. check all the luxury features that make it
a truly great luxurious road car. New Fairmont ...
waiting for you now at (DEALERSHIP NAME 8 ADDRESS).
Going Ford is the Going Thing.
SUGGESTED RADIO SCRIPTS
30-SECONDS LENGTH
FAIRLANE
Announcer: If it's time you moved up to the world of fine car motoring - it's
time you saw (Dealership). They'd like to show you the outstanding
new Fairlane 500, and Fairlane Custom. New standards of elegance,
luxury and performance... unchallenged value. A luxury Fairlane
from (Dealership) mates your move up unmistakably clear.
Test drive new Fairlane now...at (Dealer name and address)
Going Ford is the going thing !
Announcer: Which fine car outsells all other luxury cars combined? (Dealership)
have the answer...Ford Fairlane. Now, the outstanding new Fairlanes
have arrived, and they're more~distinctive than ever. Elegant new
styling outside - new peak of luxury inside. Take a (Dealership)
test drive and feel that smooth, big-car ride and all new silky
performance. Make your move-up Unmistakably clear - in Fairlane
from (Dealer Name and address). Going Ford is the going thingI
Announcer: The new Fairlanes are here - and the place to see them is (Dealership).
Luxury Fairlane makes your move-up Unmistakably clear...with elegant
new styling, superbly appointed interiors. Take a (Dealership) test
drive and feel the smooth, quiet response of bigger engines - revel
in the luxury that surrounds you. When you move up...make it in
Fairlane, from (Dealer Name and address). Going Ford is the going
thing
SUGGESTED RADIO SCRIPTS
3O - SECONDS LENGTH
For Use January.
Announcer: Did you make any New Year Resolutions? Here's one... resolve to go to (Dealership) and see their brilliant new Falcon line-up. It's what '71 motoring's all about ! Falcon is sleeker, smoother, quieter than ever...with all-new bigger sixes...new luxury...more options ! Test drive new Falcon now and discover what it's like to handle a great road car. (Dealership name and address)
Going Ford is the Going Thing.'
For Use January.
Announcer: (Dealership) want to wish you a happy new year...and the best way they can do it is to put you behind the wheel of a great new Falcon. You'll be happy about the way it looks, the way it goes - the way Falcon feels behind the wheel.' Take a (Dealership) test drive today. Sleek....smooth... quiet, new Falcon...a great road car. (Dealer Name and Address) Going Ford is the Going Thing !
For use January-February.
Announcer: 1971 looks like being the best year yet for new car buyers (Dealership) will show you why. New Falcon makes it all happen ! Sleek new looks...smooth, quiet ride...even more performance, luxury and options. Test drive new Falcon now at (Dealership) and feel how great a road car handles. (Dealer Name and address). Going Ford in '71 is the Going Thing !
SUGGESTED RADIO SCRIPTS
30-SECONDS LENGTH
For Use January- February.
Announcer: If you're planning a long holiday car trip - how about doing it in
style? (Dealership) are waiting to show you the brilliant new
Falcon...a truly great road car. Take a (Dealership) test drive
and feel that smooth, quiet ride...the responsive power of all-new
bigger sixes...the unmatched comfort. New '71 Falcon...now at
(Dealer Name and Address). Going Ford is the Going Thing !
For Use January- February.
Announcer: Summer is get-away time - and (Dealership) can show you the
best way to get away of all How else but behind the wheel of a
great road car - new Falcon ! The ride is smooth and quiet,
there's all-new bigger six performance...and more luxury and
comfort than ever. See (Dealership) and take a test drive in
the great road car...new Falcon. New Falcon...from
(Dealer Name and address). Going Ford is the Going Thing.'